01 - Combine sugar, yeast, and warm water in a large bowl. Let sit for 5 minutes until foamy.
02 - Add flour, salt, and olive oil to the yeast mixture. Mix until a shaggy dough forms.
03 - Knead on a lightly floured surface for 8–10 minutes until smooth and elastic.
04 - Place dough in a lightly oiled bowl, cover, and let rise in a warm place for 1 hour or until doubled.
05 - Mix butter, garlic, parsley, rosemary, chives, pepper, and salt in a small bowl until well combined.
06 - Punch down dough and roll out into a rectangle (approximately 9x13 inches).
07 - Spread the garlic and herb butter evenly over the rolled dough.
08 - Roll up tightly from the short end and place, seam side down, in a greased loaf pan.
09 - Cover and let rise for 30 minutes. Preheat oven to 350°F.
10 - Bake for 30–35 minutes until golden brown and sounds hollow when tapped.
11 - Cool in pan for 10 minutes, then transfer to wire rack. Slice and serve warm.